Maame Yaa

The MaameYaa Collection (A/W 23) is AJABENG’s debut womenswear collection inspired by African-American writer and curator Catherine E. McKinley’s work The African Lookbook. McKinley’s work delicately captures the dignity, elegance, and liveliness of African women in images taken throughout the last century.

The ‘Maame Yaa’ collection seeks to celebrate African women in their everyday beauty and to shine a light on the exceptionally rich visual history of women living on the continent. The collection seeks to properly situate and spotlight the contribution of African women to global fashion to remind the world that far from being lost, that history is documented and should be celebrated. This collection is a bold declaration of African women’s enduring strength, beauty, and power.