Founder & Creative Director
Travis Obeng-Casper is a Ghanaian fashion designer and Creative Director of AJABENG, a contemporary Ghanaian unisex brand which he founded in 2018 while still in fashion school. Inspired by his mother’s eclectic retro fashion sense and his keen interest in the world of design, Travis is a self-styled and life-long student of design. In 2018 Travis debuted his eponymous brand AJABENG at the Glitz Africa Fashion week as one of only a handful of student designers selected to showcase at the event. This was followed by the critically acclaimed “/feiz/ one” collection at Stratcomm Africa’s “Fashion in the Park”
In 2020 Travis was selected as one of “30 under 30” designers in Africa at Arise Fashion Week. He was subsequently included on the list of Top 8 designers by a panel made up of leading fashion Industry players including Naomi Campbell and Mobolajo Dawodu (GQ Style USA Fashion Director).
He describes his aesthetic as “Afro-minimalist” and aspires to one day lead a major fashion house while designing for his own brand. Travis is a former student of Radford University where he studied for Bachelor’s Degree in Fashion Design. He holds a Diploma in Fashion Design from Rioh’s Originate Fashion School.
Co-founder & CEO
Kwabs Adjei is a Partner and CEO of AJABENG responsible for the growth and impact of the brand. He and Travis began collaborating creatively in 2017 on the release of Travis’ first student collection; “Kayayei” and has since continued to provide, PR, business development and management support to the brand.
Kwabs describes himself serial creative entrepreneur whose deal sheet includes record labels, fashion retail concept stores and multiple fashion brands. He runs a management consulting and business advisory firm, Waterbrook Advisors, through which he has provided management consulting services to brands such as Christie Brown, Charlotte Prive and HTW.
Kwabs was a founding director of the Board of Fashion – Ghana a fashion industry association focused on providing development and funding opportunities to local brands. He is passionate about incubating young brands and is excited about the growth of the west African fashion industry and what it means for the regions ability to harness the talents of its young people.